Building Email Campaigns
Create, schedule, and send GDPR-compliant email campaigns with open and click tracking.
Overview
Send branded emails to your mailing lists with built-in analytics.
The campaign builder lets you compose HTML emails, select a recipient list, test with a preview send, and then send or schedule the campaign. Every email includes automatic open tracking, click tracking, and HMAC-signed unsubscribe links for GDPR compliance.
You must have at least one mailing list with subscribed contacts before you can send a campaign. See the Contacts & Lists guide first.
Creating a Campaign
Build your email step by step.
Start a new campaign
Go to Marketing > Campaigns and click New Campaign. Give it an internal name (e.g. "March Newsletter").
Set the subject line
Enter the email subject line your recipients will see in their inbox. Keep it concise and compelling — under 50 characters is ideal.
Choose a recipient list
Select which mailing list to send to. Only subscribed, confirmed contacts on that list will receive the email.
Compose the email body
Write your HTML email in the editor. Use the live preview panel on the right to see how it looks. You can also load a pre-built email template to start with a professional layout.
Replaced with the contact's name
Replaced with the contact's company name
Replaced with a secure, HMAC-signed unsubscribe link (required for GDPR)
Always include {{unsubscribe_url}} in your emails. This is a legal requirement under GDPR and CAN-SPAM regulations.
Testing Your Campaign
Always send a test before going live.
Click the Send Test button to send a preview email to your own admin email address. Merge tags are replaced with test values so you can check personalisation works correctly. The subject line is prefixed with [TEST].
Sending & Scheduling
Go live immediately or schedule for later.
Send now
Click Send Campaign to queue all recipients immediately. Emails are processed in batches by the cron job to avoid server overload.
Schedule for later
Click Schedule and pick a date and time. The campaign status changes to "Scheduled" and will be sent automatically at the chosen time.
Stagger settings let you control the batch size and delay between batches. This is useful for large lists to avoid being flagged as spam.
Tracking Results
Monitor opens, clicks, and delivery.
After sending, the campaign detail page shows:
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